Subvertsing

Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image to incite change by presenting easily recognizable or an alteration to an existing image. 

A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming. Liberal and radical viewpoints tend to dominate subvertising, and understandable images that can be shocking and even disturbing in their frankness.

The word subvertising is a portmanteau of the words subvert and advertising. Thus, the primary goal of subvertisements, more commonly referred to as subverts, is often to mock political candidates and campaigns, corporations, and other targets. 

People in this school of thought often argue that subverts serve no real purpose, and that, by bringing those icons forward in the public consciousness, subvertising in fact ends up supporting that which it was trying to destroy.