Sony Ericsson

Sony Ericsson currently concentrates on the categories of: music, camera, business, design, all-rounder, and budget focused phones. The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time.

Sony Ericsson's Walkman phones have previously been commercially endorsed by pop stars Christina Aguilera and Jason Kay across Europe. This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras.

Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of Never Miss a Shot. Furthermore Sony Ericsson always give their phones codenames when developing. They are notable for their touch screens, and use of the UIQ interface Platform from Simians OS. This has since expanded into phones.

Mainly to keep the information secret and to prevent leaks. All codenames are female names, and some have been taken from the female players of the Sony Ericsson-sponsored tennis tournament, WTA. A complete list of codenames can be found here for integration of Windows Mobile Operating System into Sony Ericsson powerhouse.