A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process--i.e., whenever a buyer considers more than price in a purchase.
They are always generic, with no direct connection between customer needs or specified requirements.
Informally solicited proposals are typically the result of conversations held between a vendor and a prospective customer. The professional organization devoted to the advancement of the art and science of proposal development is The Association of Proposal Management Professionals.
The customer is interested enough in a product or service to ask for a proposal. Typically, the customer does not ask for competing proposals from other vendors. This type of proposal is known as a sole-source proposal. Unsolicited the sellers products and services, proposals are marketing brochures.
A proposal puts the buyer's requirements in a context that favors and educates the buyer about the capabilities of the seller in satisfying their needs. A successful proposal results in a sale, where both parties get what they want, a win-win situation. Vendors use them to introduce a product or service to a prospective customer.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment