Thursday, July 16, 2009

Detail man

Detail men and detail women are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their medical drugs to patients. Drug companies spend billion annually sending representatives to doctors offices. Detail men are often seen promoting their drugs to doctors during the doctor's business hours. 

Pharmaceutical companies say that detailing gives an educational service by keeping doctors updated on the latest changes in medical science. Detail men have detailed personal information on doctors that include the names of the doctor's family members, golf handicaps, and even clothing preferences. 

Detail men get information on what prescriptions the doctor is writing from IMS Health. Detail men are under intense competitive pressure against other drug companies' medical drugs. Pharmaceutical Representative is a trade journal featuring sales tips for detail men of any type of salesperson.

Detail men also give doctors small gifts, such as free dinners, tickets to a ball game, clocks, free drug samples, pens, pads, and small toys with the company's logo. Sometimes detail men will offer the doctors jobs so the doctor will be on the drug company's payroll. Critics are bribes that work the drug company's drugs.

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