Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and viewed mostly by people in a particular country.
Web traffic is measured to see the popularity of web sites and individual pages or sections within a site. The amount of traffic seen by a web site is a measure of its popularity. By analyzing the statistics of visitors can also be increased it is possible to see shortcomings of the site and look to improve those areas and in-page advertisements.
Web traffic can be analyzed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. Web traffic is also sometimes measured by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage.
Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, Web traffic can also be increased by purchasing non-internet based advertising. It is also possible to increase or, in some cases decrease the popularity of a site and the can also be increased number of people that visit it.