Copywriting

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing as in the body of a newspaper article or book, the term copywriter is generally limited to such promotional situations, regardless of media advertisements for print, television, radio or other media.

The author of newspaper or magazine copy, for example, is generally called a reporter or writer, not a copywriter. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. A copywriter usually works as part of a creative team.

Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. 

Most copywriters are employees within organizations such as advertising agencies, public relations firms, web developers, company advertising departments, large stores, broadcasters, online marketing firms and magazines. Agencies and advertising departments partner copywriters with art directors.