The term art director is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. Various artists may create or develop specific parts of an art piece ,but a sole art director unifies the vision. In particular, the art director is in charge of overall visual appearance and how it communicates visually appeals to a target audience.
The art director makes decisions about visual elements used, what artistic style to use. One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like.
Art directors in publishing typically work with the publications editors. Together they work on a concept for sections and pages of a publication. Individually, director is mostly responsible for the visual look and feel of the publication, and the editor has ultimate responsibility for the publications verbal and textual content. An art director works directly below the production designer.
An art director, in the hierarchical structure of a film art department, works directly below the production designer, in collaboration with the set decorator, and above the set designer. A large part of their duties include the administrative aspects of the art department. They are responsible for assigning tasks to personnel as well as overall quality control.